How To Comply With FTC Rules – What It’s Like To Get Sued By The FTC

About Chip Cooper: Full-time practicing Internet Attorney, SaaS Attorney and Software Attorney. My posts help you Protect Your Online Business with Internet Law updates and Website Legal Forms. Follow me on Google+. Sign up for Google Hangouts notices, and download my FREE book 7 Shocking Legal Gotchas That Can Shut Down Your Online Business In a Single Day… And What to Do About It!

Disclaimer: This information is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

 

FTC Compliance Guide – What Is The FTC – Internet Law Questions Answered

About Chip Cooper: Full-time practicing Internet Attorney, SaaS Attorney and Software Attorney. My posts help you Protect Your Online Business with Internet Law updates and Website Legal Forms. Follow me on Google+. Sign up for Google Hangouts notices, and download my FREE book 7 Shocking Legal Gotchas That Can Shut Down Your Online Business In a Single Day… And What to Do About It!

Disclaimer: This information is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

Website Legal Documents — Website Legal Page Form Video

About Chip Cooper: Full-time practicing Internet Attorney, SaaS Attorney and Software Attorney. My posts help you Protect Your Online Business with Internet Law updates and Website Legal Forms. Follow me on Google+. Sign up for Google Hangouts notices, and download my FREE book 7 Shocking Legal Gotchas That Can Shut Down Your Online Business In a Single Day… And What to Do About It!

Disclaimer: This information is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

Website Legal Documents – Click-Wrapped Agreement Form Video

About Chip Cooper: Full-time practicing Internet Attorney, SaaS Attorney and Software Attorney. My posts help you Protect Your Online Business with Internet Law updates and Website Legal Forms. Follow me on Google+. Sign up for Google Hangouts notices, and download my FREE book 7 Shocking Legal Gotchas That Can Shut Down Your Online Business In a Single Day… And What to Do About It!

Disclaimer: This information is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

Privacy & Data Security: Follow FTC Guidelines… Or Suffer The Consequences

Generally, you are required to protect the information regarding website visitors that is stored on your website’s server by implementing reasonable and appropriate data security measures. If you fail regarding this general requirement, you will be subject to claims from website visitors whose information has been compromised.

In addition, although there is no federal law of general application regarding specific data security obligations, the Federal Trade Commission (FTC) believes that it has the authority to undertake enforcement actions for security violations under Section 5 of the FTC Act which prohibits unfair or deceptive practices.

A good example of enforcement actions by the FTC, particularly regarding what the FTC considers to be the required level of data security safeguards, is the recent case brought by the FTC against Life Is Good.

Lifeisgood.com’s Privacy Statement

Life Is Good collected sensitive consumer information, including names, addresses, credit card numbers, credit card expiration dates, and credit card…

Can Your Website Privacy Policy Be Enforced Against You Video

About Chip Cooper: Full-time practicing Internet Attorney, SaaS Attorney and Software Attorney. My posts help you Protect Your Online Business with Internet Law updates and Website Legal Forms. Follow me on Google+. Sign up for Google Hangouts notices, and download my FREE book 7 Shocking Legal Gotchas That Can Shut Down Your Online Business In a Single Day… And What to Do About It!

Disclaimer: This information is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

Online Marketing and the “Results Not Typical” Gotcha

“Success story” testimonials have long been a staple for online marketers. “I lost 12 pounds in my first month… “ and “In 3 short months I was taking in over $5,000 per month on my website…” are typical examples.

The Federal Trade Commission (FTC) in its Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 C.F.R., Part 255) effective in December, 2009 placed severe restrictions on the use of the “results not typical” website legal forms disclaimers with “success story” testimonials, and failure to comply could result in significant legal liability.

The “Results Not Typical” Disclaimer

Prior to the latest Guides, websites could post “success story” testimonials that were not what most consumers would generally expect to achieve if they also provided a conspicuous “results not typical” disclaimer. The results not typical” disclaimer was considered a “safe harbor” shielding advertisers from liability for deceptive advertising.

The underlying…

Are Website Designers and Developers Liable For Failure to Provide Website Legal Compliance?

Your shop designs and builds websites.

Until very recently, you’ve not been concerned about substantial exposure to liability associated with your work. Now that that websites are highly regulated, you’d better be aware of the pitfalls and what to do to minimize your risk, or you’ll definitely be in the cross hairs of some aggressive plaintiff’s attorney soon.

Are There Really Website “Building Codes”?

Think of it this way. Imagine that you are a design-build firm in the real estate construction industry. A client has employed your firm to design and build a “brick and mortar” retail store. You’re required to build in compliance with applicable building codes. If you’re not in compliance with the building codes, you’ll be liable to your client.

It’s the same with your design and development of a business website for your clients. Certain design decisions for websites, whether made by you or your client, are governed by…

Website Legal Documents — Mobile App Privacy Policy Form Video

About Chip Cooper: Full-time practicing Internet Attorney, SaaS Attorney and Software Attorney. My posts help you Protect Your Online Business with Internet Law updates and Website Legal Forms. Follow me on Google+. Sign up for Google Hangouts notices, and download my FREE book 7 Shocking Legal Gotchas That Can Shut Down Your Online Business In a Single Day… And What to Do About It!

Disclaimer: This information is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

Website Legal Forms – Disclose 3rd Party Cookies In Your Privacy Policy

To be successful, ecommerce sites require information about site visitors.

What sites are the top referrers? Which search engine produces the most traffic? How long do visitors remain on-site, what is their pathway through the site, and what pages do they exit from?

One method of collecting this information is often referred to as using 3rd party cookies. If you use 3rd party cookies, are you aware of the privacy concerns, and will you be liable for a privacy policy breach?

What’s A “Cookie” Anyway?

A cookie is a message given to a Web browser by a Web server. The browser stores the message in a text file called cookie.txt. The message is then sent back to the server each time the browser requests a page from the server.

Information gained with cookies helps the Web server track such things as user preferences and data that the user may submit while browsing the site….